KyzrSoze
10-09-2005, 01:23 PM
This another article that I remembered from last year - good read.
Wanna Buy Schuey’s F1 Car?
Enzo may be gone, but there’s still someone at Ferrari with a very good eye for making that extra buck.
BY ROGER STANSFIELD
The next time you stagger down to the sofa at some strange hour on Sunday to watch David Hobbs and crew interpret the TV feed of a Formula 1 race in some distant land, consider this: In a few years, that Ferrari on the TV screen being driven by Michael Schumacher or Rubens Barrichello could be yours.
In recent years, Ferrari has come to realize the full value of its prancing-horse heritage and the marketing possibilities that come with it. Although it has regularly sold old Grand Prix cars, it has done so on an ad hoc basis. But this year that practice became a structured part of the company's business under the umbrella of the Corse Clienti department that looks after the customer racing cars of both Ferrari and Maserati.
You'll need a minimum of A900,000 (currently $1,063,000)—the sort of money that would get you one-and-a-half Ferrari Enzos, assuming there were any for sale, which there aren't. "The exact sum depends on who drove the car and its history," says Edwin Fenech, Ferrari's European regional sales manager. Presumably, when last season's all-conquering F2002s come on the market this summer, the fee will be somewhat larger.
The buying process is initially much the same as strolling into a showroom to sign up for a 360 Modena. "You go to a dealer, who will contact the importer for that country, who will then contact me," says Fenech. "I will then invite you to Maranello, show you around our new customer F1 department, and explain what it means to be the owner of a Formula 1 car.
FULL ARTICLE
http://www.caranddriver.com/article.asp?section_id=4&article_id=7605
Wanna Buy Schuey’s F1 Car?
Enzo may be gone, but there’s still someone at Ferrari with a very good eye for making that extra buck.
BY ROGER STANSFIELD
The next time you stagger down to the sofa at some strange hour on Sunday to watch David Hobbs and crew interpret the TV feed of a Formula 1 race in some distant land, consider this: In a few years, that Ferrari on the TV screen being driven by Michael Schumacher or Rubens Barrichello could be yours.
In recent years, Ferrari has come to realize the full value of its prancing-horse heritage and the marketing possibilities that come with it. Although it has regularly sold old Grand Prix cars, it has done so on an ad hoc basis. But this year that practice became a structured part of the company's business under the umbrella of the Corse Clienti department that looks after the customer racing cars of both Ferrari and Maserati.
You'll need a minimum of A900,000 (currently $1,063,000)—the sort of money that would get you one-and-a-half Ferrari Enzos, assuming there were any for sale, which there aren't. "The exact sum depends on who drove the car and its history," says Edwin Fenech, Ferrari's European regional sales manager. Presumably, when last season's all-conquering F2002s come on the market this summer, the fee will be somewhat larger.
The buying process is initially much the same as strolling into a showroom to sign up for a 360 Modena. "You go to a dealer, who will contact the importer for that country, who will then contact me," says Fenech. "I will then invite you to Maranello, show you around our new customer F1 department, and explain what it means to be the owner of a Formula 1 car.
FULL ARTICLE
http://www.caranddriver.com/article.asp?section_id=4&article_id=7605